Councillor Mark Shelford, cabinet member for Transport and Environment, said: “The A37 is an extremely busy road carrying more than 18,000 vehicles every day. As a result of these improvement works we have seen the total number of accidents almost halve going from 44 to 24 over the past 18 months. Of course no accidents at all would be preferable, however figures show these improvements have made the road safer for motorists and pedestrians, reduced the pressure on our emergency services and in turn saved money.”
The road safety work, which cost £138,000, was undertaken following consultation with local people, parish councillors, ward members and Avon & Somerset Police.
The road was the first to benefit from a pioneering approach by Bath & North East Somerset Council’s engineers to improve road safety along an entire road corridor. The initiative involved assessing collision data along the whole road length, enabling the council to produce a single integrated programme of work.
It meant routine maintenance and resurfacing has been co-ordinated in a way to minimise disruption and provide value for money. This has now become a blueprint for future road improvements, with further works planned on this route as well as other main roads across Bath and North East Somerset.