The toolkit is informed by research, trials and a marketing campaign undertaken at The University of the West of England (UWE) & the University of Bristol (UoB) between 2013 and 2014. It is designed for use by both these universities and other Higher Education institutions in the West of England region.
Some of the brands and images in this toolkit are owned by the West of England and can be used with permission.
- Campaign Process & Resources
- Advice & guidance
- Research & planning tools
- Campaign materials
- Research & Insight
- Primary research into travel behaviours of the target audience
- Segmentation model
- Campaign Implementation
- Review and Learnings of the 2014 Bristol Campaign Implementation
- Outline of approaches taken during trials and full scale roll-out of the marketing campaign at UWE and UoB
- Evaluation and lessons learned