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This toolkit gives practical advice and resources on how to encourage students to travel more sustainably.

The toolkit is informed by research, trials and a marketing campaign undertaken at The University of the West of England (UWE) & the University of Bristol (UoB) between 2013 and 2014. It is designed for use by both these universities and other Higher Education institutions in the West of England region.

Some of the brands and images in this toolkit are owned by the West of England and can be used with permission.

How to use this toolkit

The toolkit is designed to provide guidance, resources and tools to develop marketing initiatives, and also offers research and insight, and lessons learned, from the experience of implementing a sustainable travel campaign.

The toolkit is separated into 3 areas:

  1. Campaign Process & Resources
    • Advice & guidance
    • Research & planning tools
    • Campaign materials
  2. Research & Insight
    • Primary research into travel behaviours of the target audience
    • Segmentation model
  3. Campaign Implementation
    • Review and Learnings of the 2014 Bristol Campaign Implementation
    • Outline of approaches taken during trials and full scale roll-out of the marketing campaign at UWE and UoB
    • Evaluation and lessons learned

Sustainable travel

sustainable travelSustainable travel is defined as a mode of travel that makes a positive contribution to the environmental, social and economic sustainability of the community.

As a short-hand, sustainable transport can be categorised using the ‘Sustainable Transport Hierarchy’


Toolkit produced by James Morvan in conjunction with The University of the West of England and The University of Bristol

Funding provided by The West of England Local Sustainable Transport Fund

University of the West of England and University of Bristol logos


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