Universities Travel Marketing Toolkit

We produced a travel marketing toolkit which gives practical advice and resources on how to encourage students to travel more sustainably.

The toolkit is informed by research, trials and a marketing campaign undertaken at The University of the West of England (UWE) & the University of Bristol (UoB) between 2013 and 2014. It is designed for use by both these universities and other Higher Education institutions in the West of England region.

Some of the brands and images in this toolkit are owned by the West of England and can be used with permission.

How to use this toolkit

The toolkit is designed to provide guidance, resources and tools to develop marketing initiatives, and also offers research and insight, and lessons learned, from the experience of implementing a sustainable travel campaign.

Advice & guidance, research & planning tools and campaign materials
Campaign process & resources
Primary research into travel behaviours of the target audience and segmentation model
Research & insight
Review and learnings of the 2014 Bristol Campaign, outline of approaches, evaluation and lessons learned
Campaign implementation

Downloads

Complete Marketing Toolkit Download pdf PDF approximately 10.67 M Shorter version: Campaign Process & Resources Download pdf PDF approximately 3.89 M

Definition of sustainable travel

For universities - sustainable travel graph showing from left to right car, car share, bus, cycle and walk.

Sustainable travel is defined as a mode of travel that makes a positive contribution to the environmental, social and economic sustainability of the community.

As a short-hand, sustainable transport can be categorised using the ‘Sustainable Transport Hierarchy’