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Major Updates

What is Go Ultra Low?

The new national campaign for electric vehicles

Go Ultra Low is a ground-breaking joint government and industry campaign which aims to increase purchase consideration of electric vehicles by helping motorists and fleets understand the benefits, cost savings and capabilities of the wide range of electric vehicles on the market.

The campaign is funded by the Office for Low Emission Vehicles (OLEV) and eight vehicle manufacturers working in association with the Society of Motor Manufacturers and Traders (SMMT). The vehicle manufacturers currently supporting the campaign are: Audi, BMW, Kia, Mitsubishi, Nissan, Renault, Toyota and Volkswagen.

The government’s aspiration is that, by 2040, every new car in the UK will be an ultra-low emission vehicle.


Go Ultra Low West

Supporting the increase use of ultra-low emission vehicles throughout the West of England

The West of England’s local authorities and its partners are committed to encouraging the wider use of low emission transport by moving towards wider and growing use of plug-in vehicles.

Main objectives and strategy:

  • Double the existing provision of charge points to 400 in total
  • Match funded business charge points and business demonstrator cars
  • 4 exemplar demonstration charging hubs
  • ULEV car club bays
  • Conversion of 20 % of the council fleet to ULEVs.
  • Improving air quality

This campaign fits on the wider strategy and track record of improving sustainable, integrated transport across the West of England.



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Some of the content on this page was kindly provided by Go Ultra Low national website.

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