The campaign is funded by the Office for Low Emission Vehicles (OLEV) and eight vehicle manufacturers working in association with the Society of Motor Manufacturers and Traders (SMMT). The vehicle manufacturers currently supporting the campaign are: Audi, BMW, Kia, Mitsubishi, Nissan, Renault, Toyota and Volkswagen.
The government’s aspiration is that, by 2040, every new car in the UK will be an ultra-low emission vehicle.
Main objectives and strategy:
- Double the existing provision of charge points to 400 in total
- Match funded business charge points and business demonstrator cars
- 4 exemplar demonstration charging hubs
- ULEV car club bays
- Conversion of 20 % of the council fleet to ULEVs.
- Improving air quality
This campaign fits on the wider strategy and track record of improving sustainable, integrated transport across the West of England.